BUSDEV 722 introduces students to the field of product management through an applied, industry-informed learning experience. The course explores how product managers execute strategy, manage product portfolios, harness customer insights, prioritise development, and foster cross-functional collaboration.
Students follow the journey of Sophia Patel, a newly hired product associate at a SaaS company specialising in AI-driven customer support. Sophia’s first 90 days serve as the narrative backbone of the course, providing a practical and relatable context for applying core frameworks, tools, and decision-making practices.
Designed for working professionals from diverse disciplines, this course supports those new to business or product roles as well as those seeking to deepen their strategic and operational capabilities. Through a series of assessments, students build a professional product management portfolio that demonstrates their learning through real-world artefacts.