This course will help you to deepen your understanding of the importance role brands play in society, the nature of brands as assets, and the relationship between branding and marketing communication. This course will provide you with the frameworks required to truly understand brands and manage them successfully. In particular, the course challenges participants to:
1. Understand the role of brands in society as well as the components that comprise brand equity.
2. Use established frameworks to develop and manage strong brands in a variety of contexts.
3. Gain insight into the strategic role brands play in local and global competition.
4. Obtain the tools required to become a professional brand strategist.