This course explores practices and theories of persuasive communication. We will be looking at the role of persuasion in creating positive social change. But we will also consider some of the more troubling, ethically questionable and even downright harmful forms of persuasion that exist in our world today. The course will be a space for you to develop your own persuasive communication skills while deepening your understanding of the ways persuasion can reshape our society for better and for worse.
We will study examples of persuasive communication drawn, for example, from advertising and political communication. Specific case studies will be examined as a vehicle for studying theories and histories of persuasion, as well as persuasive skills and techniques.
During this course, students will complete a practical project as well as written assignments. The course is assessed 100% via coursework (i.e. no final exam).