This course is designed for students interested in the early stages of venture creation – generating and evaluating ideas and creating a potential entrepreneurial opportunity, including social ventures, new approaches to societal challenges, and new products or service offerings. The course combines students from a range of disciplines in Arts, Sciences and Business it is not required to an in-depth knowledge of business to enrol in the course. Essential concepts around creating economic, social and customer value will be covered, along with business models, product and service economics, and pitching for funding. Students should have completed BUSINESS 101 and 102, SCIGEN 201 or INNOVATE 100/100G
This course aims to introduce students to the theory of entrepreneurial opportunity and how opportunities are realised in practice. Specifically, the course will encourage students to search for and evaluate an idea based upon a user need, societal challenge, a scientific or technological discovery or a new approach to offering services or products to a group of people. Teamwork, problem-solving, and communication skills are developed by working in a team to build an attractive project case with funding potential. These skills will prepare students for their stage three courses in the INNOVENT major or as part of the Innovation and Entrepreneurship module.