Owing to this course's applied and practical nature, students must attend all scheduled activities, especially the mandatory tutorials, to complete various course components. While there are no formal lectures, students must thoroughly review the course materials before each tutorial. Tutorials will not be recorded due to their interactive, workshop-based format, which focuses on hands-on activities completed individually or in teams. Attendance is essential for sessions featuring industry experts, formative feedback activities, and meetings with client organisations. All course activities follow a standard weekly timetable.

Taught courses use a learning and collaboration tool called Canvas to provide students with learning materials including reading lists and lecture recordings (where available). Please remember that the recording of any class on a personal device requires the permission of the instructor.

While there is a required textbook for this course, it will be heavily supplemented by up-to-date industry resources, including blogs, certification courses, and podcasts. 
Several course components will be based on both HubSpot and SEMRush, two prominent industry platforms. All students will receive complimentary access to features in the HubSpot Marketing Hub and SEMRush, covering tools for social media, SEO, email marketing, and more.

The content and delivery of content in this course are protected by copyright. Material belonging to others may have been used in this course and copied by and solely for the educational purposes of the University under license.

You may copy the course content for the purposes of private study or research, but you may not upload onto any third-party site, make a further copy or sell, alter or further reproduce or distribute any part of the course content to another person.

In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.

The course actively collaborates with real organisations as clients, bringing authentic digital marketing challenges directly into the classroom. Past collaborations have included Samsung NZ and Urbanaut Brewery, providing students with the opportunity to engage in practical problem-solving and gain invaluable hands-on experience. 

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed for potential plagiarism or other forms of academic misconduct, using computerised detection mechanisms.

Similarly, research students must meet the University’s expectations of good research practice. This requires:

• Honesty - in all aspects of research work
• Accountability - in the conduct of research
• Professional courtesy and fairness – in working with others
• Good stewardship – on behalf of others
• Transparency – of research process and presentation of results
• Clarity - communication to be understandable, explainable and accessible

For more information on the University’s expectations of academic integrity, please see the Academic Conduct section of the University policy hub.

Elements of this outline may be subject to change. The latest information about taught courses is made available to enrolled students in Canvas.

Students may be asked to submit assessments digitally. The University reserves the right to conduct scheduled tests and examinations online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.

Students are encouraged to use University of Auckland resources to avoid penalties for poor academic integrity. For an overview, go to: https://www.auckland.ac.nz/en/students/forms-policies-and-guidelines/student-policies-and-guidelines/academic-integrity-copyright/about-academic-integrity.html For examples of how to avoid academic integrity issues, go to: https://www.cite.auckland.ac.nz/index.html
 
 

The assessments in MKTG304 contribute to a total of 100%. To pass this course, students must achieve a minimum overall score of 50%. Given that the campaign proposal assessment is a team-based project, peer evaluations will be applied to determine each team member's level of contribution.

Feedback on taught courses is gathered from students at the end of each semester through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions. Your feedback helps teachers to improve the course and its delivery for future students. In addition, class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

Based on feedback from students who studied digital marketing between 2023-2024, several enhancements will be made to the course in 2025:
1. The course structure will consist of weekly 2-hour tutorials, allowing more time for hands-on learning, training, and formative feedback activities. A greater emphasis will be placed on teamwork from the very first week, fostering collaborative learning and project development. 2. AI applications in marketing will be integrated across all modules, with various AI tools introduced to enhance learning and practical application. Students will explore how AI can be seamlessly incorporated into different aspects of digital marketing, gaining hands-on experience with cutting-edge technology.3. Interactive oral assessments have been well received and, as a result, will be further incorporated into the course. Students will participate in oral defences of their digital audit findings and team proposals, ensuring each individual can articulate and defend their team's ideas, fostering a deeper understanding and application of digital marketing strategies.

Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.

Tuākana is a multi-faceted programme for Māori and Pacific students providing topic specific tutorials, one-on-one sessions, test and exam preparation and more. Explore your options at Tuakana Learning Communities.

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website.

We all go through tough times during the semester, or see our friends struggling. There is lots of help out there - please see the Support Services page for information on support services in the University and the wider community.

If your ability to complete assessed work is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due. If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page. This should be done as soon as possible and no later than seven days after the affected test or exam date.

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter.

Students with concerns about teaching including how a course is delivered, the resources provided, or supervision arrangements, have the right to express their concerns and seek resolution. The university encourages informal resolution where possible, as this is quicker and less stressful. For information on the informal and formal complaints processes, please refer to the Student Academic Complaints Statute in the Student Policies and Guidelines section of the Policy Hub.