The goal of the course is to examine current topics in Branding, Marketing Strategy, Anti-consumption, and Social Responsibility. Customers, Companies and other Stakeholders are facing an increasingly dynamic and interactive business environment which is posing challenges for branding and marketing strategy. Diverse issues are being faced such as digital transformation, consequences of climate change, the introduction of new regulations and instruments, changes in social expectations and values, and consumer’s reactions to corporate behaviours and ethics. The course examines how these issues impact on, or are impacted by, marketing practice, consumers’ response, and academic “thought”. By examining various points of view, students will gain a better understanding of the evolving role of marketing within companies and society.