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Overview

Course Prescription

Explores the roles and consequences of media representations of sport and physicality. Develops knowledge of the discourses that influence how sport, the body and health are understood. Develops skills in marketing communications used to promote sport and physical well-being. Investigates issues emerging from the use of social media by sporting organisations, groups and individuals.

Course Overview

This course examines the relationship between sport and the media, including how sports organisations and athletes promote themselves.  It helps to be interested in sport but you don't have to be an expert, because the course engages with wider social, professional, and political debates such as national identity, gender, celebrity and media representation, placed within the context of sport. Topics include sports journalism, broadcasting practice, the live and mediated game event, sport celebrity and online fan communities, the production of commentary, mediation of race, gender, and nationalism, sports marketing and branding, the effects of AI, and sports media ethics. You will learn about and produce a sports column, the best of which may be submitted to news outlets for consideration. The final assignment involves constructing a second sports column or conducting and reporting the results of your original research on sports media or sports marketing. There are weekly quizzes to encourage you to read required resources. Tutorials are focused on knowledge and practical skill development for course assignments. COMMS students interested in a career in sports journalism/broadcasting or sports communication/marketing may be able to use this course to secure a COMMS 307 internship in a sports media organisation.

Workload Expectations

This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.

For this course, each week you can expect a 2-hour lecture (24 hours across semester); a 1-hour tutorial (12 hours across semester); 2 hours of reading and taking the weekly quiz (24 hours across the semester); and 5 hours preparing for and refining assignments (70-80 hours across the semester, often concentrated in the month before an assignment is due).

Course Prerequisites, Corequisites and Restrictions

Restriction

Locations and Semesters Offered

LocationSemester
City

Teaching and Learning

Campus Experience

Attendance is expected at lectures and tutorials. Although lectures will be available as recordings approximately 24 hours later, in-person attendance is important because technology does not always work and most lectures also involve in-class discussions which are difficult to capture online. Tutorials are not recorded.
The course may include 1 live online event with current sports journalists and sports marketing/communications staff.
The activities for the course are scheduled as a standard weekly timetable delivery.

Teaching and Learning Methods

Lectures are interactive and conceived as a discussion between research and students' own experiences. They may include pre-recorded material to be viewed before Lecture. Tutorials involve discussion of assignment expectations, exercises to build students' journalism skills and opportunities for feedback on writing drafts.

Learning Resources

Taught courses use a learning and collaboration tool called Canvas to provide students with learning materials including reading lists and lecture recordings (where available). Please remember that the recording of any class on a personal device requires the permission of the instructor.

Copyright

The content and delivery of content in this course are protected by copyright. Material belonging to others may have been used in this course and copied by and solely for the educational purposes of the University under license.


You may copy the course content for the purposes of private study or research, but you may not upload onto any third-party site, make a further copy or sell, alter or further reproduce or distribute any part of the course content to another person.

Learning Continuity

In the event of an unexpected disruption, we undertake to maintain the continuity and standard of teaching and learning in all your courses throughout the year. If there are unexpected disruptions the University has contingency plans to ensure that access to your course continues and course assessment continues to meet the principles of the University’s assessment policy. Some adjustments may need to be made in emergencies. You will be kept fully informed by your course co-ordinator/director, and if disruption occurs you should refer to the university website for information about how to proceed.

Other Information

We know that students often go through tough times during the semester or see their friends struggling. There is a lot of help out there. Don't hesitate to approach your lecturer or tutor.  If your mental health and ability to cope is being impacted, look at this page:https://www.auckland.ac.nz/en/students/student-support/personal-support/student-health-counselling/talking-about-mental-health.html
A Faculty of Arts Canvas page also has links to various support services in the University and wider community: https://canvas.auckland.ac.nz/courses/33894

Academic Integrity

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed for potential plagiarism or other forms of academic misconduct, using computerised detection mechanisms.

Similarly, research students must meet the University’s expectations of good research practice. This requires:

  • Honesty - in all aspects of research work
  • Accountability - in the conduct of research
  • Professional courtesy and fairness – in working with others
  • Good stewardship – on behalf of others
  • Transparency – of research process and presentation of results
  • Clarity - communication to be understandable, explainable and accessible

For more information on the University’s expectations of academic integrity, please see the Academic Conduct section of the University policy hub.

Disclaimer

Elements of this outline may be subject to change. The latest information about taught courses is made available to enrolled students in Canvas.

Students may be asked to submit assessments digitally. The University reserves the right to conduct scheduled tests and examinations online or through the use of computers or other electronic devices. Where tests or examinations are conducted online remote invigilation arrangements may be used. In exceptional circumstances changes to elements of this course may be necessary at short notice. Students enrolled in this course will be informed of any such changes and the reasons for them, as soon as possible, through Canvas.


Assessment and Learning Outcomes

Additional Information on Assessment

To pass this course, students must submit all assessments, and must achieve at least 50% for the overall course.

Course Learning Outcomes

CLO #OutcomeProgramme Capability Link
1
2
3
4
5
6

Assessments

Assessment TypeAssessment PercentageAssessment Classification

Assessment to CLO Mapping

Assessment Type123456

Student Feedback, Support and Charter

Student Feedback

Feedback on taught courses is gathered from students at the end of each semester through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions. Your feedback helps teachers to improve the course and its delivery for future students. In addition, class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

Additional Information on Student Feedback

Overall, students found the assignment-focused tutorials very useful, the quizzes a good motivation to engage with the  course readings, the taught content engaging and interesting, and enjoyed the option to write like a 'real' sports journalist. Even students with a limited sports background found ways to apply their discipline-specific knowledge to a sports issue. Many students commented on the difficulty of attending a late-scheduled lecture time (4-6pm). Students wrote: 

  • "I liked how the lectures encouraged interaction between and contribution from the class; interacting with people next to you or answering questions in front of the class" 
  • "I liked the flexibility and the examples used. The option to do a second column for the final was perfect because I want to get into sports journalism, and I have enough experience with research papers. This portion allowed me to get more practice and constructive feedback that I will use as I continue in my career."
  • "Toni used the tutorials constructively, enabling both group discussion and 1–on–1 teaching time during these classes to ensure students would excel in their assignments"
  • "when we submit quiz answers, the lecturer writes these small 'comments' if we choose the right answer, which explains the answer in more detail. This is super helpful and I also appreciate the time taken to do this. :)"
  • "Incredibly knowledgeable and experienced. She was instrumental in making the course engaging and very encouraging of students from all backgrounds and fields of study, and made sure we all feel included in her class. Toni is also always open and approachable in a way that enabled students to succeed."
Following student feedback, for 2025, I will:
  • Make the Peer Feedback assignments a permanent part of the course, after   students found them very helpful to their learning and assignment quality.
  • Continue to develop the weekly tutorials to focus on practical skill development
  • Maintain the new Canvas page layout and content structure.
  • Provide some resources specifically about New Zealand sport for international students.

Class representatives

Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.

Tuākana

Tuākana is a multi-faceted programme for Māori and Pacific students providing topic specific tutorials, one-on-one sessions, test and exam preparation and more. Explore your options at Tuakana Learning Communities.

Inclusive Learning

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website.

Wellbeing

We all go through tough times during the semester, or see our friends struggling. There is lots of help out there - please see the Support Services page for information on support services in the University and the wider community.

Special Circumstances

If your ability to complete assessed work is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due. If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page. This should be done as soon as possible and no later than seven days after the affected test or exam date.

Student Charter and Responsibilities

The Student Charter assumes and acknowledges that students are active participants in the learning process and that they have responsibilities to the institution and the international community of scholars. The University expects that students will act at all times in a way that demonstrates respect for the rights of other students and staff so that the learning environment is both safe and productive. For further information visit Student Charter.

Student Academic Complaints and Disputes

Students with concerns about teaching including how a course is delivered, the resources provided, or supervision arrangements, have the right to express their concerns and seek resolution. The university encourages informal resolution where possible, as this is quicker and less stressful. For information on the informal and formal complaints processes, please refer to the Student Academic Complaints Statute in the Student Policies and Guidelines section of the Policy Hub.