This course examines the relationship between sport and the media, including how sports organisations and athletes promote themselves. It helps to be interested in sport but you don't have to be an expert, because the course engages with wider social, professional, and political debates such as national identity, gender, celebrity and media representation, placed within the context of sport. Topics include sports journalism, broadcasting practice, the live and mediated game event, sport celebrity and online fan communities, the production of commentary, mediation of race, gender, and nationalism, sports marketing and branding, the effects of AI, and sports media ethics. You will learn about and produce a sports column, the best of which may be submitted to news outlets for consideration. The final assignment involves constructing a second sports column or conducting and reporting the results of your original research on sports media or sports marketing. There are weekly quizzes to encourage you to read required resources. Tutorials are focused on knowledge and practical skill development for course assignments. COMMS students interested in a career in sports journalism/broadcasting or sports communication/marketing may be able to use this course to secure a COMMS 307 internship in a sports media organisation.