In all spheres of personal and professional life, data is increasingly being created and used in digital forms. A major in Business Analytics will equip you with the skills to work with digital data effectively, using state-of-the-art information tools. You will learn how to source and transform data, gain insights using predictive modelling, visualise data and convey compelling data stories.

In addition to learning about Business Analytics, by pursuing this major you will develop your analytical and problem-solving skills. The programme will also expose you to state-of-the-art digital technologies widely used in businesses.
Topics covered in the Business Analytics major of the BCom include:
- Digital data management
- Business analytics techniques and predictive modelling
- Data visualisation
- Data mining and decision support
- Data wrangling
As part of your major, you will complete a Business Analytics capstone project, where you apply your skills by working in small teams to deliver a solution for a real-world analytics problem.