Skip to Main Content

Contents

Introduction to Majors

A major is the main subject area that you choose to study in your degree. You will study courses up to Stage III level in this subject.

As well as gaining skills, knowledge and experience in your chosen area, you will learn how to think creatively, solve problems and communicate effectively, all essential skills to help you thrive in any career you choose.

Please see the main programme link below to see further details for the programme.

Subject Overview

In all spheres of personal and professional life, data is increasingly being created and used in digital forms. A major in Business Analytics will equip you with the skills to work with digital data effectively, using state-of-the-art information tools. You will learn how to source and transform data, gain insights using predictive modelling, visualise data and convey compelling data stories.

Knowledge and Skills

In addition to learning about Business Analytics, by pursuing this major you will develop your analytical and problem-solving skills. The programme will also expose you to state-of-the-art digital technologies widely used in businesses.

Topics covered in the Business Analytics major of the BCom include:

  • - Digital data management
  • - Business analytics techniques and predictive modelling
  • - Data visualisation
  • - Data mining and decision support
  • - Data wrangling

As part of your major, you will complete a Business Analytics capstone project, where you apply your skills by working in small teams to deliver a solution for a real-world analytics problem.

Potential Careers

In today's digital age, almost every profession, discipline, and industry requires working with data. Possessing skills in Business Analytics will prepare you to be more productive and employable in any career and industry you choose.

Graduates in Business Analytics have worked for the following types of businesses:

  • - IT providers and consultancies
  • - Corporate professional service firms
  • - Banks and other financial institutions
  • - Digital marketing agencies
  • - Industrial manufacturing companies

Potential careers include:

  • - Business reporting consultancy/analysis
  • - Business data and insights consultancy/analysis
  • - Digital insights marketing/analysis
  • - Knowledge management
  • - Project management
  • - Business intelligence consultancy
  • - Business analytics consultancy

Plan Schedule / Plan Rules

Complete 90 points comprising:

  • 75 points for all Compulsory Courses, and
  • 15 points from Elective Courses

Selected courses must include at least 45 points at level 300.

Compulsory Courses

Complete 75 points for ALL of the following:

Elective Courses

Complete exactly 15 points from the following:

Disclaimer

Please note that while regulations and programme rules for future academic years may be displayed or made available in advance, they remain subject to change. Official, final approved programme regulations for the upcoming academic year will be available when the University Calendar is published in late October of the preceding year. Any information available prior to Calendar publication should be treated as provisional.