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Introduction to Specialisations

A specialisation is a focused collection of courses within a programme that allows you to gain deep, targeted knowledge in a specific sub-field. Normally these courses make up more than 50 percent of a qualification, some of which lead to registration within a certain field. They may be interdisciplinary, professionally oriented, or designed to meet accreditation requirements. Specialisations often restrict elective choice in favour of a clearly defined study plan.

Completed specialisations will appear on your academic transcript.

Please see the main programme link below for further details.

Subject Overview

Business Management is a practitioner-focused programme providing you with the opportunity to:
- Develop knowledge and capabilities from a choice of two specialisation areas: Digital Marketing or Strategic Management
- Develop analytical and solution-seeking skills to address organisational challenges
-Enhance your professional skills, managerial skills, and personal networks

Studying Business Management will provide you with the capabilities to be successful in enhancing your career within your chosen business management specialisation.
Join the community of learners at New Zealand’s top university and leading business school. Build your social and intellectual capital while being supported to succeed by a Faculty renowned for research excellence and innovative teaching.

Knowledge and Skills

Postgraduate study in Business Management will enable you to build business capabilities and gain a sound knowledge and understanding of theory and practice in your chosen specialisation: Product Management, Strategic Management or Human Resource Management.
Graduates will be able to apply their analytical, communication, consultancy, and solution-seeking skills to organisational challenges. They will be equipped to enter or progress in business management careers within local and international business as practitioners in their specialist fields.

Courses taught at postgraduate level include:
- Advanced Marketing Strategy
- Business Analytics
- Consultancy Practice
- Contemporary Marketing
- Customer Insights
- Digital Branding and Advertising
- Digital Marketing Strategies
- Financial Decision-making
- Global Management
- Innovation in Practice
- Managing People and Organisations
- Strategic Human Resource Management
- Strategic Management
- Supply Chain Management

Potential Careers

Completing postgraduate study in Business Management will equip you with the knowledge and skills of management theory and practice to prepare graduates to enter or progress early career roles in business and management.
Some roles related to this programme include:
- Strategic Management Specialisation: Business Analyst/Advisor; Business Development Manager; Sales Manager; Strategy Analyst
- Human Resource Management Specialisation: Human Resource Adviser; Human Resource Consultant; Human Resource Analyst; Human Resource Coordinator

Plan Schedule / Plan Rules

Complete 120 points comprising:

  • 60 points for all Part I, and
  • At least 60 points from Part II

Part I

Complete 60 points for ALL of the following:

Disclaimer

Please note that while regulations and programme rules for future academic years may be displayed or made available in advance, they remain subject to change. Official, final approved programme regulations for the upcoming academic year will be available when the University Calendar is published in late October of the preceding year. Any information available prior to Calendar publication should be treated as provisional.