Conjoint: BA/BC major in Communication and Social Change

The Communication and Social Change major focuses on key concepts and strategies for understanding and practising social change communication. It includes topics like social change and development, social change activism and the efficacy of social change platforms, including art, film and social media.

As well as engaging with various concepts, you will learn to apply them to real-world examples: everything from climate change to campaigns for gender equality to indigenous rights and poverty alleviation. Courses in the Communication and Social Change major are designed to provide a balance: understanding the key theories used to analyse social change communication and building effective and progressive social change messages.

A Bachelor of Communication, with a major in Communication and Social Change, will equip you for a wide range of careers, including mainstream and alternative media writing and production; communication work for charity, nonprofit or community organisations; and advocacy and strategic communication design in government and policymaking roles.

The essential skills you will pick up include:
• critical analysis
• clear and impactful writing and expression
• agile use of various communication tools and techniques

These skills are honed through different kinds of assessments: from multimodal manifesto design to deconstructing successful social change campaigns to building creative portfolios focusing on the contemporary issues you’re passionate about.

The Bachelor of Communication with a major in Communication and Social Change can prepare you for a career in communications, content production, marketing, advertising, public relations, technology, advocacy, sustainability or the media. You could work for organisations, producing communications that aim to progress positive change in society, such as better health outcomes or enhanced sustainability.

These skills are honed through different kinds of assessments: from multimodal manifesto design to deconstructing successful social change campaigns to building creative portfolios focusing on the contemporary issues you’re passionate about.
Some possible careers include:
• Copywriter
• Content Specialist
• Journalist
• Head of Communications

Communication and Social Change is a major in the Bachelor of Communication. You will need to pass at least 135 points (nine courses) towards the major.