PG Cert in Business Management specialisation in Digital Marketing

Skip to Main Content

This specialisation within the Master of Business Management focuses on digital marketing strategies, building on critical skills in the development, implementation and management of effective marketing strategies to attain and achieve a sustainable competitive advantage online.
Graduates will evaluate contemporary practice by exploring customer engagement, data analytics, marketing tactics, digital communications, and branding. This specialisation examines Digital Marketing and how it is transforming the way organisations engage with consumers.

PGCertBM - Postgraduate Certificate in Business Management (Online)

Graduates will develop an understanding of customer-centric marketing strategies online and build a skill set specific to Digital Marketing.

Some roles related to this specialisation include:

Campaign Manager/Specialist
Content Specialist
Digital Content Manager
Digital Insights Analyst
Digital Marketing Manager/Coordinator
Marketing and Content Coordinator
Social Media Manager

Campus Experience

Complete 60 points comprising:

60 points from Elective Courses

Elective Courses

Complete exactly 60 points from the following:

BUSMAN 702 - Contemporary Marketing (15 points)

BUSMAN 720 - Digital Marketing Strategies (15 points)

BUSMAN 721 - Customer Insights (15 points)

BUSMAN 722 - Digital Branding and Advertising (15 points)

BUSMAN 723 - Advanced Marketing Strategy (15 points)