PG Dip in Business Management specialisation in Digital Marketing

A specialisation is a focused collection of courses within a programme that allows you to gain deep, targeted knowledge in a specific sub-field. Normally these courses make up more than 50 percent of a qualification, some of which lead to registration within a certain field. They may be interdisciplinary, professionally oriented, or designed to meet accreditation requirements. Specialisations often restrict elective choice in favour of a clearly defined study plan.

Completed specialisations will appear on your academic transcript.

Please see the main programme link below for further details.

This specialisation within the Master of Business Management focuses on digital marketing strategies, building on critical skills in the development, implementation and management of effective marketing strategies to attain and achieve a sustainable competitive advantage online.
Graduates will evaluate contemporary practice by exploring customer engagement, data analytics, marketing tactics, digital communications, and branding. This specialisation examines Digital Marketing and how it is transforming the way organisations engage with consumers.

PGDipBM - Postgraduate Diploma in Business Management

Graduates will develop an understanding of customer-centric marketing strategies online and build a skill set specific to Digital Marketing.
Some roles related to this specialisation include:
- Campaign Manager/Specialist
- Content Specialist
- Digital Content Manager
- Digital Insights Analyst
- Digital Marketing Manager/Coordinator
- Marketing and Content Coordinator
- Social Media Manager

Complete 120 points comprising:

75 points for all Compulsory Courses, and
45 points from Elective Courses

Compulsory Courses

Complete 75 points for ALL of the following:

BUSMAN 702 - Contemporary Marketing (15 points)

BUSMAN 720 - Digital Marketing Strategies (15 points)

BUSMAN 721 - Customer Insights (15 points)

BUSMAN 722 - Digital Branding and Advertising (15 points)

BUSMAN 723 - Advanced Marketing Strategy (15 points)

Elective Courses

Complete exactly 45 points from the following:

BUSDEV 712 - Financial Management (15 points)

BUSMAN 701 - Managing People and Organisations (15 points)

BUSMAN 703 - Financial Decision-making (15 points)

BUSMAN 704 - Supply Chain Management (15 points)

BUSMAN 705 - Strategic Human Resource Management (15 points)

BUSMAN 706 - Strategic Management (15 points)

BUSMAN 707 - Business Analytics (15 points)

BUSMAN 708 - Innovation in Practice (15 points)

Please note that while regulations and programme rules for future academic years may be displayed or made available in advance, they remain subject to change. Official, final approved programme regulations for the upcoming academic year will be available when the University Calendar is published in late October of the preceding year. Any information available prior to Calendar publication should be treated as provisional.

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