Master of Business Management specialisation in Digital Marketing - Taught 180

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This specialisation within the Master of Business Management focuses on digital marketing strategies, building on critical skills in the development, implementation and management of effective marketing strategies to attain and achieve a sustainable competitive advantage online.
Graduates will evaluate contemporary practice by exploring customer engagement, data analytics, marketing tactics, digital communications, and branding. This specialisation examines Digital Marketing and how it is transforming the way organisations engage with consumers.

Graduates will develop an understanding of customer-centric marketing strategies online and build a skill set specific to Digital Marketing.
Some roles related to this specialisation include:
- Campaign Manager/Specialist
- Content Specialist
- Digital Content Manager
- Digital Insights Analyst
- Digital Marketing Manager/Coordinator
- Marketing and Content Coordinator
- Social Media Manager

Complete 180 points comprising:

60 points for Part I, and
60 points for all Part II, and
60 points for Part III

Part I

Complete 60 points comprising:

At least 45 points from Compulsory Courses, and
15 points from Elective Courses

Compulsory Courses

Complete at least 45 points from the following:

BUSMAN 701 - Managing People and Organisations (15 points)

BUSMAN 702 - Contemporary Marketing (15 points)

BUSMAN 704 - Supply Chain Management (15 points)

BUSMAN 711 - AI Essentials for Business (15 points)

Elective Courses

Complete exactly 15 points from the following:

BUSDEV 712 - Financial Management (15 points)

BUSMAN 703 - Financial Decision-making (15 points)

Part II

Complete 60 points for ALL of the following:

BUSMAN 720 - Digital Marketing Strategies (15 points)

BUSMAN 721 - Customer Insights (15 points)

BUSMAN 722 - Digital Branding and Advertising (15 points)

BUSMAN 723 - Advanced Marketing Strategy (15 points)

Part III

Complete 60 points comprising:

30 points for all Compulsory Courses, and
Either:
30 points for all Consultancy Project - 1 Semester, or
30 points for all Consultancy Project - 2 Semesters

Compulsory Courses

Complete 30 points for ALL of the following:

BUSMAN 710 - Consultancy Practice (15 points)

BUSDEV 780 - Personal and Team Leadership - Level 9 (15 points)

Consultancy Project - 1 Semester

Complete 30 points for ALL of the following:

BUSMAN 751 - Consultancy Project in Digital Marketing (30 points)

Consultancy Project - 2 Semesters

Complete 30 points for ALL of the following:

BUSMAN 751A - Consultancy Project in Digital Marketing (15 points)

BUSMAN 751B - Consultancy Project in Digital Marketing (15 points)