This specialisation within the Master of Business Development focuses on innovation and product management, which is a key part of business development.
Innovation management is vital to shaping the culture and processes required for innovation success. Product management looks at how to effectively lead and manage the development of new products and services, and eventually launch into a new market.

As such, an interdisciplinary approach that combines strategy, design, leadership, and marketing is required. You will sharpen your knowledge and skills in customer insight, market assessment, translating business-to-technical requirements, sustainable products, resource allocation, developing business cases, monitoring product performance and many other topics.

Innovation and Product Management is most suited to professionals working in innovation or product management, including New Product Development (NPD), as well as entrepreneurs and aspiring founders of enterprises.