Conjoint: BBiomedSc/BCom major in Marketing

A major is the main subject area that you choose to study in your degree. You will study courses up to Stage III level in this subject.

As well as gaining skills, knowledge and experience in your chosen area, you will learn how to think creatively, solve problems and communicate effectively, all essential skills to help you thrive in any career you choose.

Please see the main programme link below to see further details for the programme.

During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

In the BCom, you can choose to combine courses to focus your studies in any of the following areas: advertising and communications management, services management or advanced market research.

Guest speakers and applied projects will enhance your studies and ensure an appropriate balance between theory and practice.

Popular major combinations with Marketing include:

- Information Systems

- Information Management

- Innovation and Entrepreneurship

- Operations and Supply Chain Management

- Management

- International Business

- Commercial Law

BBiomedSc/BCom - Bachelor of Biomedical Science/Bachelor of Commerce Conjoint

The Bachelor of Commerce Marketing major is designed to prepare you for a wide range of careers in marketing. You will develop fundamental marketing knowledge:

• An in-depth understanding of marketing concepts and theories

• The ability to identify the characteristics of responsible and sustainable marketing practice

• An understanding of the importance of marketing to business practice

• The ability to evaluate consumer needs when developing marketing strategies

• The ability to apply consumer insights and market research

• Skills to assess real world marketing situations and marketing strategies

• An innovative, entrepreneurial mindset

• A strong work ethic

• Relationship management skills

• Communication skills

• Technological savvy

• Commitment to ongoing learning

Graduates who have specialised in marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising.

Complete 75 points comprising:

45 points for all Compulsory Courses, and
30 points from Elective Courses

Selected courses must include at least 45 points at level 300.

Compulsory Courses

Complete 45 points for ALL of the following:

MKTG 202 - Marketing Research (15 points)

MKTG 203 - Strategic Marketing (15 points)

MKTG 303 - Consumer Behaviour (15 points)

Elective Courses

Complete exactly 30 points from the following:

MKTG 301 - Advanced Marketing Strategy (15 points)

MKTG 302 - Advanced Marketing Research (15 points)

MKTG 304 - Digital Marketing (15 points)

MKTG 306 - Advertising and Branding (15 points)

MKTG 308 - Customer Insights (15 points)

MKTG 309 - Social and Sustainable Marketing (15 points)

MKTG 312 - Special Topic (15 points)

MKTG 314 - Customer Value Management (15 points)

Please note that while regulations and programme rules for future academic years may be displayed or made available in advance, they remain subject to change. Official, final approved programme regulations for the upcoming academic year will be available when the University Calendar is published in late October of the preceding year. Any information available prior to Calendar publication should be treated as provisional.

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