Bachelor of Commerce (Honours) specialisation in Marketing

During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

You can complete a Bachelor of Commerce (Honours) in Marketing or a Master of Commerce in Marketing, with a customised dissertation specialising in an area such as:
- Marketing management
- Branding
- Digital marketing
- Advertising and communications management
- Marketing research
- Service management
- Value co-creation
- Customer engagement
- Sustainable marketing
- Collaborative consumption
- Tourism
A dissertation is an advanced research project involving one-on-one mentoring by a dedicated academic staff member. This individualised experience will extend your analytical capabilities, enable you to stand out when job hunting and future-proof your career.

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students.
Possible roles include:
- Assistant brand manager/product manager
- Assistant marketing manager
- Advertising executive
- Product/service developer
- Social media manager
- Public relations executive
- Market researcher
- Marketing consultant
- Sales representative