During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.
In the BCom, you can choose to combine courses to focus your studies in any of the following areas: advertising and communications management, services management or advanced market research.
Guest speakers and applied projects will enhance your studies and ensure an appropriate balance between theory and practice.

Popular major combinations with Marketing include:
- Information Systems
- Information Management
- Innovation and Entrepreneurship
- Operations and Supply Chain Management
- Management
- International Business
- Commercial Law

The Bachelor of Commerce Marketing major is designed to prepare you for a wide range of careers in marketing. You will develop fundamental marketing knowledge:
• An in-depth understanding of marketing concepts and theories
• The ability to identify the characteristics of responsible and sustainable marketing practice
• An understanding of the importance of marketing to business practice
• The ability to evaluate consumer needs when developing marketing strategies
• The ability to apply consumer insights and market research
• Skills to assess real world marketing situations and marketing strategies
• An innovative, entrepreneurial mindset
• A strong work ethic
• Relationship management skills
• Communication skills
• Technological savvy
• Commitment to ongoing learning