A specialisation is a focused collection of courses within a programme that allows you to gain deep, targeted knowledge in a specific sub-field. Normally these courses make up more than 50 percent of a qualification, some of which lead to registration within a certain field. They may be interdisciplinary, professionally oriented, or designed to meet accreditation requirements. Specialisations often restrict elective choice in favour of a clearly defined study plan.

Completed specialisations will appear on your academic transcript.

Please see the main programme link below for further details.

During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

PhD - Doctor of Philosophy

When you join us for your doctorate in Marketing, you'll join a high-calibre research community and have the opportunity to publish papers, attend international conferences and develop your network in academia and industry.

We welcome research proposals in topics relating to our key research specialisations:

Consumer behaviour

• Consumers in the digital environment
• Consumers’ responses to marketing communications
• Consumers’ experience of shopping
• Consumers’ experience of possessions and place

Ethics and corporate social responsibility (CSR)

• Marketing, practice and service innovation
• Marketing in the service economy and sharing economy
• Information and communication technology (ICT) and changing marketing practice
• Marketing science, market measurement and performance
• The marketing-entrepreneurship interface

Contemporary issues in branding

• Branding in the service economy
• Managing brands, market-based assets and market performance
• The nature of intense brand relationships and brand communities
• The development of brand meaning

Sustainability and societal issues in marketing

• Marketing and sustainability
• Consumer resistance and anti-consumption
• Dissatisfaction and complaining behaviour
• Alternative marketing practices
• Corporate social responsibility, ethics, and frameworks of dominance, justice and hegemony in the contemporary market