Master of Commerce specialisation in Marketing - Taught 120

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During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

You can complete a Bachelor of Commerce (Honours) in Marketing or a Master of Commerce in Marketing, with a customised dissertation specialising in an area such as:
- Marketing management
- Branding
- Digital marketing
- Advertising and communications management
- Marketing research
- Service management
- Value co-creation
- Customer engagement
- Sustainable marketing
- Collaborative consumption
- Tourism
A dissertation is an advanced research project involving one-on-one mentoring by a dedicated academic staff member. This individualised experience will extend your analytical capabilities, enable you to stand out when job hunting and future-proof your career.

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students.
Possible roles include:
- Assistant brand manager/product manager
- Assistant marketing manager
- Advertising executive
- Product/service developer
- Social media manager
- Public relations executive
- Market researcher
- Marketing consultant
- Sales representative

Complete 120 points for either of the following:

120 points for Dissertation Pathway, or
120 points for Research Project Pathway

Dissertation Pathway

Complete 120 points comprising:

30 points from Business Elective Courses, and
15 points for all Compulsory Course, and
15 points from Marketing Elective Courses, and
Either:
60 points for all Dissertation - 1 Semester, or
60 points for all Dissertation - 2 Semesters

Business Elective Courses

Complete exactly 30 points from the following:

BUSINESS 704 - Quantitative Research Methods (15 points) or
BUSINESS 705 - Qualitative Research Methods (15 points)

BUSINESS 710 - Conducting Research (15 points)

Compulsory Course

Complete 15 points for ALL of the following:

BUSINESS 713 - Responsible Business (15 points)

Marketing Elective Courses

Complete exactly 15 points from the following:

MKTG 701 - Foundations of Marketing Thought (15 points)

MKTG 705 - Advanced Consumer Research (15 points)

Dissertation - 1 Semester

Complete 60 points for ALL of the following:

MKTG 791 - Dissertation (60 points)

Dissertation - 2 Semesters

Complete 60 points for ALL of the following:

MKTG 791A - Dissertation (30 points)

MKTG 791B - Dissertation (30 points)

Research Project Pathway

Complete 120 points comprising:

15 points from Business Elective Courses, and
30 points for all Compulsory Courses, and
15 points from Group 1 Marketing Elective Courses, and
15 points from Group 2 Marketing Elective Courses, and
30 points for all Research Project

Business Elective Courses

Complete exactly 15 points from the following:

BUSINESS 704 - Quantitative Research Methods (15 points) or
BUSINESS 705 - Qualitative Research Methods (15 points)

BUSINESS 710 - Conducting Research (15 points)

Compulsory Courses

Complete 30 points for ALL of the following:

BUSINESS 713 - Responsible Business (15 points)

MKTG 714 - Contemporary Issues in Marketing Research (15 points)

Group 1 Marketing Elective Courses

Complete exactly 15 points from the following:

MKTG 701 - Foundations of Marketing Thought (15 points)

MKTG 705 - Advanced Consumer Research (15 points)

Group 2 Marketing Elective Courses

Complete exactly 15 points from the following:

MKTG 710 - Digital Advertising Dynamics (15 points)

MKTG 712 - Digital Marketing Strategy (15 points)

MKTG 713 - Market Innovation and Design (15 points)

MKTG 715 - Future of Marketing Work (15 points)

Research Project

Complete 30 points for ALL of the following:

MKTG 792 - Research Project (30 points)