Master of Management specialisation in Marketing - Taught 180

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During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students.
Possible roles include:
- Assistant brand manager/product manager
- Assistant marketing manager
- Advertising executive
- Product/service developer
- Social media manager
- Public relations executive
- Market researcher
- Marketing consultant
- Sales representative

Complete 180 points comprising:

60 points for Part I, and
30 points for Part II, and
60 points for all Part III, and
30 points for all Part IV

Part I

Complete 60 points comprising:

45 points for all Compulsory Courses, and
15 points from Elective Courses

Compulsory Courses

Complete 45 points for ALL of the following:

BUSMGT 711 - Managing People and Organisations (15 points)

BUSMGT 713 - Financial Reporting and Control (15 points)

BUSMGT 714 - Economics for Managers (15 points)

Elective Courses

Complete exactly 15 points from the following:

BUSMGT 712 - Principles of Business Analytics (15 points)

BUSMGT 718 - Business Analytics (15 points)

Part II

Complete 30 points comprising:

15 points for all Compulsory Course, and
15 points from Elective Courses

Compulsory Course

Complete 15 points for ALL of the following:

BUSMGT 707 - Professional Development (15 points)

Elective Courses

Complete exactly 15 points from the following:

BUSMGT 708 - Communicating Business Insights (15 points)

BUSMGT 719 - Business Technology (15 points)

Part III

Complete 60 points for ALL of the following:

BUSMGT 751 - Marketing Management (15 points)

BUSMGT 752 - Understanding Consumers (15 points)

BUSMGT 755 - Strategic Digital Marketing (15 points)

BUSMGT 756 - Branding Strategy (15 points)

Part IV

Complete 30 points for ALL of the following:

BUSMGT 716 - Strategy Capstone (15 points)

BUSMGT 717 - Strategic Management (15 points)