The course will prepare students for a business analytics project to be conducted as part of an applied business research project. The course develops an understanding of the consulting role, client engagement process, solution development, and presentation techniques.
The course will help students understand the approach and process to successfully execute a complex data research project, focused on solving a real-world business problem. The students will also develop a better understanding of academic research, including research methods and presentation of research results.
The goals of the course are to challenge students to:
1. Comprehend the Role of Consulting Research and Data Analytics in Business Across Diverse Contexts.
2. Develop Ethical Data-Driven Consulting Practices for the Benefit of All Stakeholders.
3. Investigate the Research Process and Delve into Data Analytics as it Pertains to Research Design.
4. Construct a Coherent Research Proposal for a Data-Centric Consultancy Project, with Insight into People and Places.