PG Dip in Commerce specialisation in Marketing

During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students.
Possible roles include:
- Assistant brand manager/product manager
- Assistant marketing manager
- Advertising executive
- Product/service developer
- Social media manager
- Public relations executive
- Market researcher
- Marketing consultant
- Sales representative

Complete 120 points comprising:

At least 90 points from Courses from the Master of Commerce Specialisation in Marketing, and
0 to 30 points from Other Courses from the Master of Commerce Schedule

Courses from the Master of Commerce Specialisation in Marketing

Complete at least 90 points from the following:

MKTG-T2MCom - Master of Commerce specialisation in Marketing - Taught 120 (120 points)

MKTG-T3MCom - Master of Commerce specialisation in Marketing - Taught 180 (180 points)

Other Courses from the Master of Commerce Schedule

Complete 0 to 30 points from the following:

MCom - Master of Commerce (180 points)

Up to 30 points may be substituted from other approved 700 level courses offered at this University. Approval will be determined by the Programme Director.

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