PG Dip in Commerce specialisation in Marketing

A specialisation is a focused collection of courses within a programme that allows you to gain deep, targeted knowledge in a specific sub-field. Normally these courses make up more than 50 percent of a qualification, some of which lead to registration within a certain field. They may be interdisciplinary, professionally oriented, or designed to meet accreditation requirements. Specialisations often restrict elective choice in favour of a clearly defined study plan.

Completed specialisations will appear on your academic transcript.

Please see the main programme link below for further details.

During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

PGDipCom - Postgraduate Diploma in Commerce

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students.
Possible roles include:
- Assistant brand manager/product manager
- Assistant marketing manager
- Advertising executive
- Product/service developer
- Social media manager
- Public relations executive
- Market researcher
- Marketing consultant
- Sales representative

Complete 120 points comprising:

At least 90 points from Courses from the Master of Commerce Specialisation in Marketing, and
0 to 30 points from Other Courses from the Master of Commerce Schedule

Courses from the Master of Commerce Specialisation in Marketing

Complete at least 90 points from the following:

MKTG-T2MCom - Master of Commerce specialisation in Marketing - Taught 120 (120 points)

MKTG-T3MCom - Master of Commerce specialisation in Marketing - Taught 180 (180 points)

Other Courses from the Master of Commerce Schedule

Complete 0 to 30 points from the following:

MCom - Master of Commerce (180 points)

Up to 30 points may be substituted from other approved 700 level courses offered at this University. Approval will be determined by the Programme Director.

Please note that while regulations and programme rules for future academic years may be displayed or made available in advance, they remain subject to change. Official, final approved programme regulations for the upcoming academic year will be available when the University Calendar is published in late October of the preceding year. Any information available prior to Calendar publication should be treated as provisional.

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