Master of Business Analytics specialisation in Marketing

During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

Marketing is also offered as a specialisation within the Master of Business Analytics. Specialisation courses within the programme include:
- Customer and Market Insights
- Digital Marketing and Analytics
- Advanced Project Management
- Consultancy Practice
- Marketing Analytics Industry Project

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students.
Possible roles include:
- Assistant brand manager/product manager
- Assistant marketing manager
- Advertising executive
- Product/service developer
- Social media manager
- Public relations executive
- Market researcher
- Marketing consultant
- Sales representative